This specific article series for last 4 years has been focussed on analysing Product, UX & Game Design based quantitative and qualitative data trends to accurately predict where this genre is heading and what the DNA of any new potential genre-shaking games would look like.Īppearing on the scene out of the blue in November 2020, “Project Makeover” seems to be one such early realisation of those forecasts! Predicting the DNA of next “Top of the charts” Match 3 game?-Did we get it right? As the Red ocean of classic Match 3 comes to a boil, opportunities await in the uncharted Blue ocean on Meta Match 3 side. We covered the Red vs Blue ocean analogy in our last article. This decline is further cemented by the fact that we have not seen any chart busting new entrant on the classic Match 3 side for quite some time now, yet the competition, experimentation and heat seems to be building up on Meta Match 3 side year over year.
This can be vouched for by Playrix, who become the biggest publisher by IAP revenue in Match 3 space in 2020, a feat achieved by focussing heavily on meta, social, Live-Ops and UA driven premium content for it’s player base. But here is the deal, focussing solely on ad revenue over IAP’s leaves a lot of money on the table and may not hold water in the long run. We have seen stop gap measures from classic Match 3 publishers more heavily utilising the ad monetisation model to monetise their massive veteran player base.
Overall trend still points towards declining revenue for classic Match 3. Which implies they could have seen a negative growth trend had it not been for the COVID effect. Image Source: Deconstructor of Fun While meta match 3 sub-genre made long strides with impressive double digit YoY growth, numbers look marginal for classic/saga style Match 3 games.ĭespite a COVID uplift of up to 30% revenue in almost every genre, Classic Match 3 registered a very marginal +5% YoY growth (Compared to +57% for Meta games). Image Source: Deconstructor of Fun What are the numbers telling us? Match 3 Genre: State of Play 2020īuoyed by the 2020 lockdown blues, casual games generated the most revenue on mobile a mammoth $9.8B, of which a beastly $3.7B was generated by Match 3 games alone. There is a lot of bold experimentation going on in this game which we will dive in to but first let’s glimpse into what 2020 looked like for the entire Match 3 genre. Magic Tavern/AppLovin’s latest fashion meta based “Project Makeover” does exactly that and even more! It goes beyond the framework of Classic and Meta Match 3 sub divided by being the first in its class of Meta Heavy Match 3 aka a MHM3 Game.
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